Paul Kapustka's Blog
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October 30, 2006
A Brightcove user says: Good and getting better
It's easy to write off today's leap by Brightcove into the online video-sharing wars as tooTube little, tooTube late, but after watching the service mature from a front-row seat, I would have to say the race is far from over.
Here at the VONosphere we've been using Brightcove as our publishing platform from the start, a choice made mainly due to their best-in-breed viewer and player technology. At the outset, using Brightcove was a big leap of faith -- we may still be waiting for some of our original files to completely upload. There's also still a few more hoops than most to jump through (such as the need to upload separate images for video stills and thumbnail displays) but in the end I think it is worth it, since you have more control over what appears on your blog or Web site.
(and it doesn't have a big opaque arrow in the middle either.)
After some hiccups in service a month ago (including several outages that had us looking around for alternatives), Brightcove responded and from all appearances, really ratcheted up things on the back end, rolling out new features and increasing performance to the point where wait times (to upload files, mostly) were as fast as your connection could handle.
To me, the next interesting step is to see how Brightcove's advertising system -- and maybe, help from AOL's online sales crew -- helps small publishers conquer the toughest problem around, mainly figuring out how to get paid for creating content on your own. As an early user, all I can say is I'm satisfied and looking forward to the future.
Posted by paul at October 30, 2006 02:42 PM